"If you look back in the history of the women who are most memorable and most stylish, they were never the followers of fashion. They were the ones who were unique in their style, breakers of the rules. They were authentic, genuine, original. They were not following the trends."

Pirona : to blend, intermingle, merge, infuse, interweave, amalgamate…

While all brands have a story, not all stories become a brand! As a storyteller I was adept at weaving tales and interpreting life in my own individual way. Same with my wardrobe. Adding a quirky patch, stitching a sari from a salwar suit piece, creating own wardrobe from fabrics bought from all states…

And then came the voice of Inspiration, the nudge of Persuasion, the lilt of Love: He said, your designs are your signature, your persona, your echo. They must travel afar, embrace more hearts, enrich more wardrobes.

The infusions and the bold strokes should be owned by more likeminded women to explore novel creations. And the seeds were sown.

No wonder each Pirona creation has a story threaded in it. A Karnatak fabric gets Manipuri palla, a Bengal silk marries Phulkari from Punjab, a Dabu sari shows off an Ikkat border, a Taant sari gets framed in Banarasi handwoven border… a simple Maxi flaunts kathakali faces, another dress sways with shibori pleats, a full-flared skirt preens with colourful boho tassels, a kaftan sashays with blocked prints and cheeky slits, a zari top doubles up as a blouse too!

So, when you select a Pirona creation, you embrace substance infused with style, you tread upon a way of life, you merge with your own reflection, you blend your echo in your own song. You embrace age-less traditions in sync with today’s trends.

Come, seek yourself, and evolve into the person you’re meant to be.